My Blog

How Should I Choose a Real Estate Company?

Joining a real estate company, whether you are considering a move, or joining for your first time, is an important decision and one that you should make carefully and deliberately. So what factors should influence your decision-making process?

To be perfectly honest, my company didn’t know the answer to that question, so we conducted a survey. We queried half a million real estate professionals and discovered that the vast majority of agents choose a brokerage for only five reasons, and we’ve made it our mission to excel in all five areas.

  1. Your Company Should Find You Customers. Join the right company and you’ll immediately solve the number one problem facing agents today: not enough customers. Some companies give their agents leads, while others don’t. Our company doesn’t. You’ve probably heard the adage, “Buy a man a fish and feed him for a day. Teach him to fish and you feed him for life.” So instead of giving our agents leads, we teach our agents how to find their own customers.

We provide our agents with both our telephone and our website lead capture technology, enabling them to produce as many customer leads as they can work. The typical agent who uses our lead capture technology spends about $250 a month in advertising and generates between 80 and 90 customer leads, or enough leads to complete about 3 deals a month.

However your company goes about getting you business, make sure and select a company that solves the “no-customer” problem or you likely won’t survive in this business long enough to choose another company.

  1. Your Company Should Provide You With Productivity Tools. Today, most agents spend a fortune on various tools and software. You should look for a company that will provide you the tools you need to do your job. When I say tools, I’m not talking about a fax machine and copier. I’m not talking about a computer that the agents can come in and use. What I’m talking about is tools like a website, lead capture technology, and a full-featured client manager application.

Our company’s agents each get their own state-of-the-art LCM Web Gateway, their own LCM Phone Gateway, their own personal Agent SimpleSite website, their own integrated Pipeline Client Manager, and Pipeline Virtual Assistant and mobile applications. They also get access to our productivity calculators, business planning modules and much more.

If your company isn’t providing you these basic tools then I hope they’re providing you with a much better split so you can buy them on your own. Today, real estate is virtual, and not having the basic technology tools to practice in today’s virtual environment is like trying to run a foot race in combat boots: You start out at a huge disadvantage in a highly competitive business. Don’t do it.

  1. Your Company Should Train You to Succeed. Many companies talk about training, but few actually provide it. Look for a company that will help you get better at being an agent. Our industry is constantly changing and successful agents are always learning.

Having the best tools and having an endless supply of new inbound customers won’t help you at all if you don’t have the basic skills needed to turn those opportunities into closed transactions. That’s where training comes in. I believe that there are several fundamental things that a REALTORĀ® must have if he’s to become a mega-producing agent. Just as technology is crucial to success today, so also is training.

Let’s be honest here: most of us haven’t done a lot of studying since we left school, and the temptation is to try to get by without having to do the work. I know that. But that’s all the more reason to make yourself do it. Average agents won’t. You want to be a top agent!